![]() ![]() People don’t buy what you do, they buy why you do it.” – Simon Sinek The talk since has achieved over 1M views and is well worth your time if you haven’t seen it already. In a famous Ted Talk given in 2009, Simon Sinek explained what he called the Golden Circle where he presented the idea that one reason companies like Apple could be so consistently successful is because they did everything in light of a broader purpose or meaning which he called Why. It’s all about why Apple made the Watch to begin with. Surprisingly the answer has nothing to do with specs and features. The bigger question that’s worth exploring with this situation is why is the Apple Watch so well received in the first place? Crossing The Chasm Concept Summary (scroll to end of article).Innovation Lessons from Steve Jobs and Apple.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |